Tieks, the renowned brand of foldable ballet flats, has become a favorite among
fashionistas worldwide. But what sets Tieks apart from other footwear brands is
not just its stylish designs and high-quality craftsmanship. It’s the visionary
behind Tieks, Kfir Gavrieli, who has taken the
brand beyond fashion, infusing it with a sense of philanthropy and social
responsibility.
Under Kfir Gavrieli’s leadership, Tieks has embraced a direct-to-consumer model,
delivering exceptional flats made from Italian leather and designed for maximum
comfort. But Tieks is so much more than just a shoe brand. Gavrieli’s
philanthropic efforts have become an integral part of the company’s identity.
One of the remarkable ways Tieks bridges fashion and philanthropy
is through its support for women and underserved communities. Gavrieli firmly
believes in uplifting women and providing opportunities for those who need them
the most. Tieks has been actively involved in various charitable initiatives,
supporting causes that align with its ethos.
One notable initiative took place in response to the Russian invasion of Ukraine.
Tieks auctioned off limited-edition styles, raising close to $90,000 to aid
Ukrainian refugees. The support from Tieks’ loyal customer base was astounding,
with one pair of flats selling for over $6,500. This tremendous response
showcased the power of community and the shared values that Tieks enthusiasts
espouse.
Another demonstration of Tieks’ commitment to philanthropy is evident in the brand’s
engagement with the Kiva platform. Tieks encourages female entrepreneurship in
underserved communities by providing microloans and essential support. This
aligns with Gavrieli’s core belief in the power of empowering women and
fostering economic independence.
Tieks has built a loyal and passionate community around its brand. With over 46,000
members, the Tieks Anonymous Facebook group serves as a platform for
enthusiasts to share their love for the flats and engage in conversations about
fashion and philanthropy. This vibrant community embodies the spirit of unity
and collaboration that Gavrieli advocates.
Kfir Gavrieli’s vision goes beyond fashion. He envisions a world where businesses, nonprofits, and individuals come
together to make a difference. Gavrieli challenges other fashion companies and
leaders to step up and ask themselves, “What can I do to help?” He
believes in using success as a means to create positive change and uplift those
in need.
Tieks by Gavrieli is not just a brand; it’s a symbol of fashion meeting philanthropy.
With its stylish designs, exceptional comfort, and unwavering commitment to
social responsibility, Tieks sets a new standard for fashion brands worldwide.
Under the leadership of Kfir Gavrieli, Tieks continues to redefine the
boundaries of fashion, proving that style and philanthropy can go hand in hand.
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